In today’s digital world, where we are almost constantly connected to the internet through laptops, smartphones, or tablets, data security has become more important than ever. However, personal data protection is often overlooked.
Companies need to take action and provide comprehensive protection for their customers by encrypting data transfers with TLS/SSL certificates. A TLS/SSL certificate ensures that all data exchanged is encrypted and cannot be intercepted or read by unauthorized parties.
Extended Validation (EV) certificates offer an additional layer of trust. These certificates undergo a thorough validation process to verify that the business truly exists. In the browser’s address bar, users can instantly see that the website is verified and belongs to a legitimate entity.
For website owners, EV certificates provide not only enhanced security and trust but also benefits in search engine rankings. Google gives higher rankings to websites that secure the entire user session with a TLS/SSL certificate (Always-On-SSL) compared to those that only secure part of the site or do not use a certificate at all.